abstract photo of BowFlex Home Gym Rods

About BowFlex

For over 30 years, BowFlex has set the standard for home fitness.

BowFlex Home Gyms in the 1980s

In the Beginning...

It all began in 1986. While others were building expensive, conventional weight machines for gyms, we were developing an innovative way to bring gym-quality results into the home. As it turns out, people really liked that idea. No gym membership, no waiting for equipment, no judgment. Just you, a goal, and a convenient solution sitting in the next room that guaranteed results.

Brainstorm, design, and innovate


But we didn't stop there. Instead of following trends, we continued to develop breakthrough solutions, expanding beyond the home gym to include innovative cardio and strength products to fit every need. All told, we've dedicated over 30 years to designing smarter, faster, and more effective ways to get results in the comfort of your own home — and we're just getting started. That's why BowFlex remains the gold standard, and the most dependable name in home fitness.

BowFlex motto - Be Fit for Life

About Us

We know our products will work for you, because we're just like you. We aren't a bunch of fitness robots. We're a mix of fitness pros and beginners, ex-athletes, band geeks, obstacle course racers, dog walkers, joggers, moms, dads, millennials, boomers, bikers, and hikers.

We try our best to practice what we preach, and like you, we all have varying degrees of success. That's why we focus on creating machines that get you results as quickly and efficiently as possible, so you can get on with your day and live healthier, happier, and better life.

We understand the journey to a healthier you because we're taking it with you. Join us and Be Fit For Life.