Press and Media

Press & Media

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In the News

“... If you want to scorch a ton of calories without leaving your house, [the Max Trainer] is one of the best options available.”

Jennifer Jolly, USA Today

“Featuring a 14-minute interval workout designed to boost metabolism, the BowFlex Max Trainer is a compact cardio machine that blends an elliptical and a stair stepper into one unique workout.”

Mark Barroso, Men's Fitness

“It's a fine workout that I couldn't get enough of... The programs are motivating; I especially liked a 14-minute interval training program...”

Roy Wallack, Los Angeles Times

Press Releases

July 31, 2023

BowFlex Inc. Relaunches BowFlex® Brand

VANCOUVER, Wash.--(BUSINESS WIRE)--Jul. 31, 2023-- It's an inviting evolution of an iconic brand: BowFlex Inc. (NYSE: NLS) is relaunching the BowFlex® brand identity with a new visual system and brand philosophy linking the brand to the idea that fitness isn't about fitting into a pair of jeans or someone else's idea of perfection, it's about feeling good every time you move. BowFlex customers are...

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January 19, 2023

BowFlex Inc. Debuts JRNY® With Motion Tracking To Enhance Personalized Fitness

VANCOUVER, Wash.--(BUSINESS WIRE)--Jan. 19, 2023-- At a point when many people are on the verge of giving up their New Year’s resolutions, BowFlex Inc. (NYSE:NLS) is enhancing the JRNY® app with Motion Tracking to jump-start those health and wellness goals. This new experience in the JRNY® adaptive fitness membership ...

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